Analysis of Mixmag

The second front cover i analysed was Mixmag's. Mixmag is a magazine mainly for dance and electro music. This fits in with my chosen genre well with the style of magazine. The tittle is the larget thing on the page simerlar to Kmag. It is a thick bold font in white on the black background to stand out which is also simerlar to Kmag. The Word mixmag seems quite relevent to the scene as disk jockeys 'mix' music. The colours in the magazine are dark with a bright green and white. These colours are seen alot in clubs and reinforces that scene in the magazine. The style of writing in the magazine is informal like Kmag allthough does not assume as much pre knoladge of the scene as Kmag. This is possably due to mixmag being a more mainstream magazine and Kmag a more specialist one. A target audience for this magazine would be young males and females around 20. The front of the magazine is of a painted clown face and is generally just a weird picture. It is supposed to be shocking and making a statement. The clown resembles a performer but also a childrens entertainer, the fact the clown is a bit 'twisted' puts a strange spin on the image. The caption next to it says ''we are all there children now'' refering to the chemical brothers, a huge and influencial band within the scene. The performing clown seems to have some connecton with this. The main sells on the magazine refer to line music, bands, dj's and drugs. All of which are relevent to the scene. Other information on the magazine is the price, the barcode, issue number and month and the overseas price. There is also a cd attached with the magazine as this draws the reader into the magazine, much the same as Kmag.